Virginia is for Lovers Turns 50!

This year the Virginia is for Lovers slogan turns 50 years old!

To celebrate this momentus occasion Montgomery County, Blacksburg and Christiansburg are joining in on 50 Years of Love campaign with one-of-a-kind experiences from September 7-October 26, 2019!  

Join in the celebration at one of these experiences:


  • September 7th - Steal the Pint Night at Rising Silo Brewery in Blacksburg and Sinkland Farms Brewery in Riner (limited quanity available) 

  • 12th - $1.00 off milkshakes at Sugar Magnolia in Downtown Blacksburg and Gardners Frozen Treats in Christiansburg 

  • 14th - Free shopping bag and coupon for Downtown Blacksburg shops 

  • 18th - 50 cents off a cheeseburger at Buffalo and More in Riner 

  • 28th - Free 50 years of love stickers available at Bike Barn, Hokie Spokes, and East Coasters 

  • 28th - Discounted pet adoption and free pet bandana at the Montgomery County Animal Care and Adoption Center 

  • 29th - 50 cents off a cup of coffee or bag of Brugh roasted beans at Brugh Coffee Co. in Christiansburg 

  • 29th - Free house coffee all day at Idego Coffee in Blacksburg 

  • 30th - Free pack of gum at area hotels 


  • October 4th - Free golf tees at Blacksburg Municipal Golf Course, Auburn HIlls Golf Course, and Cox's Driving Range. Other discounts on golf items at select courses.

  • 6-13th - Discounted wine tastings and free wine koozie at Beliveau Estate Winery in Blacksburg and White Barrel Winery in Christiansburg (limited quantity available) 

  • 24th - Free bag and $2.00 token to the first 50 people at the Blacksburg Farmers Market in Market Square Park and at the Christiansburg Farmers Market on Hickok Street

  • 26th - $1.00 a ticket for a 1969 matinee of And Now For Something Completely Different at the Lyric Theatre in Blacksburg. There will also be a costume contest. Wear your funkiest outfit from 1969 or dress as your favorite Monty Python character and you might win a prize. Contest will take place at 3:00, followed by the movie.  

#ShareWhatYouLove and how you're celebrating 50 Years of Virginia is for Lovers by tagging #GoToMontVA and #LoveVA on Facebook and Instagram. 

*Contact the individual businesses for more information on their celebrations and deals